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Proofreading Your Marketing Collateral

The time doesn’t stop for any us and we often find ourselves in a time crunch. Too many tasks to complete and you wonder if it’s all going to come crashing down on you or if you will somehow find the strength to prevail. Well stop for a second and put your brakes on. Take [...]

The Brand Awareness Ingredient

Often times when I mention the word “branding” I get a somewhat puzzled or blank stare followed with the question, “What is branding?”. Well, in a nutshell, it’s your identity – hence, your “brand”. I’ll then throw out a few names of well known companies and ask them to tell me what words come to [...]

How to Choose Social Media Avenues

How many social media sites are out there for you to use? Tons and tons! Have you ever seen a site where it literally offers you over 15 ways to share their content? It’s much better to use social media effectively rather than achieving a high number of “memberships” just for numbers sake. So how [...]

Just Drop It in the Dropbox

Files upon files upon files. How do we keep our desks organized and even more importantly, our computer files? Sometimes I take for granted that everyone knows about some kind of Cloud storage, but I realize that my Dropbox capacity keeps getting larger because of all the referrals that I make to it. I get [...]

Which Domain Extension is Right for You?

  While most have a .com domain name extension, you will also find many who have a .net, .biz or even .info extension. While choosing a business name is usually your first order, I advise people to think about the availability of the domain name and a .com extension that corresponds with your business name. [...]

What’s in a Name?

Every extension of marketing equates to the development of creative concepts. That is, except for one thing and I’m quite adamant about it. When it comes to the spelling of your company name it needs to be something that the general population can remember and identify.  You’ve already heard that there is an extremely limited [...]

Third time is a charm for blog

Well this is a bit annoying. Technology has bitten us once again. We have finally launched the overhaul of our new site and – whoops – we accidentally lost ALL of our past blog entries…again.  A more genius move would have been to save it to a Word doc…JUST in case. So hopefully you have [...]

Young Drivers Give Me A Break

It’s a very special thing when you see a young up and coming youth show such passion for a hobby – a sport. Michael Womack was one of these youngsters who was racing on the road course just outside of my office at the Las Vegas Motor Speedway. As always, I was working on the [...]