The time doesn’t stop for any us and we often find ourselves in a time crunch. Too many tasks to complete and you wonder if it’s all going to come crashing down on you or if you will somehow find the strength to prevail. Well stop for a second and put your brakes on. Take [...]
View full item
Often times when I mention the word “branding” I get a somewhat puzzled or blank stare followed with the question, “What is branding?”. Well, in a nutshell, it’s your identity – hence, your “brand”. I’ll then throw out a few names of well known companies and ask them to tell me what words come to [...]
Today was yet another example of attending a trade show where over 90% of the show’s exhibitors have zero presence in the Media Center or Press Room. We can use these terms Media Center and Press Room interchangeably as they both serve the same purpose at a trade show. First: What purpose does the Press [...]
How many social media sites are out there for you to use? Tons and tons! Have you ever seen a site where it literally offers you over 15 ways to share their content? It’s much better to use social media effectively rather than achieving a high number of “memberships” just for numbers sake. So how [...]
While most have a .com domain name extension, you will also find many who have a .net, .biz or even .info extension. While choosing a business name is usually your first order, I advise people to think about the availability of the domain name and a .com extension that corresponds with your business name. [...]
Every extension of marketing equates to the development of creative concepts. That is, except for one thing and I’m quite adamant about it. When it comes to the spelling of your company name it needs to be something that the general population can remember and identify. You’ve already heard that there is an extremely limited [...]