The time doesn’t stop for any us and we often find ourselves in a time crunch. Too many tasks to complete and you wonder if it’s all going to come crashing down on you or if you will somehow find the strength to prevail. Well stop for a second and put your brakes on. Take [...]
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Often times when I mention the word “branding” I get a somewhat puzzled or blank stare followed with the question, “What is branding?”. Well, in a nutshell, it’s your identity – hence, your “brand”. I’ll then throw out a few names of well known companies and ask them to tell me what words come to [...]
Today was yet another example of attending a trade show where over 90% of the show’s exhibitors have zero presence in the Media Center or Press Room. We can use these terms Media Center and Press Room interchangeably as they both serve the same purpose at a trade show. First: What purpose does the Press [...]
How many social media sites are out there for you to use? Tons and tons! Have you ever seen a site where it literally offers you over 15 ways to share their content? It’s much better to use social media effectively rather than achieving a high number of “memberships” just for numbers sake. So how [...]
Every extension of marketing equates to the development of creative concepts. That is, except for one thing and I’m quite adamant about it. When it comes to the spelling of your company name it needs to be something that the general population can remember and identify. You’ve already heard that there is an extremely limited [...]
Well this is a bit annoying. Technology has bitten us once again. We have finally launched the overhaul of our new site and – whoops – we accidentally lost ALL of our past blog entries…again. A more genius move would have been to save it to a Word doc…JUST in case. So hopefully you have [...]