RIM Needs to Bounce Back in 2012

With continued declining sales, Research in Motion (RIM), needs to quickly figure out how they will compete in one of the fastest changing industries today. Known for their expertise in business management tools and features, RIM continues to find themselves struggling for a piece of the device market.

In their latest release, RIM introduces Blackberry Mobile Conferencing 2.0, an enhancement upon their previous mobile conferencing software. The free app includes enhancements such as the ability to automatically turn an email thread into a conference call using the user’s conference bridge details. It automates tedious and error prone tasks associated with conference calling such as dialing into a conference call that includes multiple main numbers, and conference ID among other codes. The 2.0 software includes a “Join Now” prompt that wil automatically dial in as well as quickly reconnect should there be a disconnect.

“Blackberry Mobile Conferencing is an essential app for anyone who sets up or joins conference calls,” said Tom Goguen, vice president, collaboration and social networking at RIM. “This latest version of Blackberry Mobile Conferencing includes a number of enhancements such as the ability to turn any email thread into a conference call automatically, making it even easier for Blackberry users to get things done.”

The new features that are included in Blackberry Mobile Conferencing 2.0 are:

  • Turn an Email Thread into a Conference Call: With a few clicks, all parties within an email thread are automatically included in the conference invite.
  • Automatic Detection of Conference Call Details: Conference call information found in a meeting invite on the calendar is automatically stored with the dial in information.
  • Conference Call ID: Users can easily keep track of the conference calls they’ve participated in. When calls are completed, the conference calls are stored in the call log.
  • Conference Profiles Increased to a 10: Users can add preset conference call details to almost any meeting they schedule by selecting from up to ten stored profiles.
  • Private Moderator Codes: Invites that are sent using a preset conference profile include just the information that participants need to join the call.

It’s hard to dispute the advancements of RIM that greatly enhance the efficiency of the business world, yet in moving forward, more innovations need to rapidly take place in order for them to start rising against their competition.

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