Olive Garden’s 49 Day Pass: Genius or Bust?

marketing

Olive Garden’s 49 Day Pass: Genius or Bust?

It’s been reported that Olive Garden has suffered some decline in recent times and there is much curiosity on their newest promotion which piggybacks on their existing Never Ending Pasta Bowl promotion. The gist is…

Super Bowl Ad: Budweiser does it again with Puppy Love

Well, they did it again.  The brains behind the Budweiser Super Bowl ad had us in tears once again! Well, good tears, so no need to worry! In our opinion, why was it so good!?!?…

Proofreading Your Marketing Collateral

The time doesn’t stop for any us and we often find ourselves in a time crunch. Too many tasks to complete and you wonder if it’s all going to come crashing down on you or…

The Brand Awareness Ingredient

Often times when I mention the word “branding” I get a somewhat puzzled or blank stare followed with the question, “What is branding?”. Well, in a nutshell, it’s your identity – hence, your “brand”. I’ll…

Attention Exhibitors: Use the Press Room!

Today was yet another example of attending a trade show where over 90% of the show’s exhibitors have zero presence in the Media Center or Press Room. We can use these terms Media Center and…

Which Domain Extension is Right for You?

  While most have a .com domain name extension, you will also find many who have a .net, .biz or even .info extension. While choosing a business name is usually your first order, I advise…

What’s in a Name?

Every extension of marketing equates to the development of creative concepts. That is, except for one thing and I’m quite adamant about it. When it comes to the spelling of your company name it needs…

Third time is a charm for blog

Well this is a bit annoying. Technology has bitten us once again. We have finally launched the overhaul of our new site and – whoops – we accidentally lost ALL of our past blog entries…again.…